Sunday, 13 April 2014

The perfume project: ideas for colour scheme for packing and overall brand


My group and me have been trying to finalise our research ideas for our brand project. We discussed that for the packaging and colour scheme of our product we would use pastel colours as these reflect tranquility and calmness which is what our product is all about, plus pastel colours are in trend at the moment so it seemed appropriate. I found most of these images on pinterest and I really like the combination of all the different colours and it could be that the colour(s) used for each bottle represents the colour of the natural ingredient. By doing this mood board it made me think: are the bottles going to be coloured glass? or just clear and the label coloured? These are all things to think through next. Also, how are would it all be displayed in a shop? I will keep updating about my project. The rest of my group are researching the history of perfume, the consumer etc.

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