the perfume project: research boards

So far my group and I have done lots of research into the perfume market and what would be the best type of fragrance to produce. We chose to produce one that can be sprayed on before bed for a better nights sleep. This is because on a Mintel report we found that there is a gap in the market for this and the only brands that do this are ones like Frebreeze. To differentiate our perfume from others in this market we have decided to have a personalisation feature as personalising products is becoming more popular amongst the consumer.

These are our initial designs so we may have to alter them. We have focused on key research areas which we feel best explain and represent our product. We want our product to stand out and be differentiated from others of its kind and doing lots of research like this will help up achieve this.