each brand is unique...

Tiffany & Co

Brand hand writing

Colour

There are many ways in which a brand can make itself differentiated from others and instantly recognisable to consumers. Elements such as colour, logo, slogan, pattern, heritage and location all contribute to a brand's identity.

Tiffany's signature colour is evidently bright blue as shown on the colour palette and many of their adverts. Words to describe this colour are cool, crisp, classic and luxury which are therefore associated with the brand as a whole and when you see this colour you just know its Tiffany.

Hermes

Hermes is another classic example who have one main colour associated with themselves- orange. No other brand in the world can legally use this as their main colour as it is patented. A number of Hermes's products are this colour and can include a pattern, for example, on their scarfs and even when you come across of a leather bag of theirs you think of the colour orange. The colour represents a distinctive provenance, a feeling of 'exotic' and equestrian prestige.

Christian Louboutin

Louboutin use their colour, red, in a subtle, yet very clever way- on every shoes the sole is red and as this is patented no other company can do the same, making them distinctively recognisable to consumers.

They do not only use red for their products but also there visual merchandising so as an individual walks past a store they instantly know that must be Louboutin without having to look up at the sign. 

Pattern

Emilio Pucci

This brand is known for its bright, colourful, paisley prints and swirling surface silks. The colours are confidently i.e. most of them clash for example, green and pink. These psychedelic, indulgent patterns represent the brand and what their garments are about- flirtatiousness, zestfulness. The colourful style of prints associated with Emilio Pucci designs are often called "Pucci Prints".